Meta Click Attribution Change: What Your Ad Reports Now Show
Meta redefined what counts as a click. Your click count probably dropped this month — that's not a bug, and it's not bad news. Here's what changed.
Blog
Strategies, breakdowns, and real results — written for small business owners who'd rather grow than guess.
Meta redefined what counts as a click. Your click count probably dropped this month — that's not a bug, and it's not bad news. Here's what changed.
Google just dropped its first core algorithm update of 2026 — and it's live right now. This update is reshaping which sites show up and which ones disappear.
Most Google searches don't result in a click anymore. The answer shows up right there — in an AI Overview, a featured snippet, or a PAA box.
Almost everyone has access to AI tools. Almost nobody has an AI strategy. The gap is where businesses are losing money and missing results.
We're working on it. Check back soon or explore another category.